The popularity of the Disney Zorro show from 1957-1959 spawned a remarkable merchandising campaign. Extensive promotional efforts by Disney, ABC, and the show’s sponsors, 7-Up and AC Sparkplugs prior to the launch of the series created great demand for product. Six months before the Zorro show premiered, retailers had already sold a large volume of merchandise. Today’s collectors cherish Disney’s Zorro memorabilia. Prices for these items, when they can be found, are usually in the hundreds of dollars and often in the thousands.